In the EA Vault (games available to Origin Access members while a subscription is active) are several Battlefield games (including the most recent release, Battlefield: Hardline), the Dead Space trilogy, the Dragon Age trilogy, FIFA 15, Need for Speed: Rivals, FIFA 15, Plants vs Zombies: Garden Warfare, The Sims 3 starter pack, and This War of Mine).
It will also be offering discounts on full purchases on Origin as well as early access to new releases (as EA access does for the console side). I think it’s a good idea, but I don’t know if this is something that will pull people out of the steam eco-sphere.
David "SirFozzie" Yellope is the operator of the "An 8 bit mind in an 8 Gigabyte World". (an8bitmind.com) While not QUITE yet at the stage of waving his cane and telling the kids to "get off his lawn", he does admit he owns three canes.